I created a destination poster for American Airlines that captures the spirit and allure of global travel. Drawing inspiration from the Crushiform art style, the design highlights simplified natural forms, bold lighting, and dynamic shadows combined with clean, modern typography to evoke a sense of adventure. Featuring Siargao, Philippines—the renowned “Surfing Capital of the Philippines”—the artwork reflects the island’s perfect harmony of energy and tranquility, showcasing its crystal-clear waters, white sand beaches, and vibrant island culture that inspire exploration and creativity.
PRODUCTION:
Inspired by the Crushiform art style
Focused on lighting and shadow interplay to create depth and atmosphere
Utilized bold composition and color balance to convey movement and warmth